Hello and thank you for visiting my Kitschy corner of the internet! My name is Sara and I started teaching myself to embroider by hand in 2014 when my daughter was born, and I quit my day job. My mother had taught me to cross-stitch when I was a little girl, but I decided to branch out to embroidery when I saw a TV spot about the embroidery revival. I was suddenly on fire with so many ideas exploding in my head at once. I had never been more passionate about anything in my life. So I opened an Etsy shop and stitched to my heart's content! Then when Etsy's fees got too high, I launched this website in 2019. This needlecraft medium has been just the artistic outlet I needed. I still feel that satisfaction every single time I draw the thread through the fabric, 8 years later. 

When I'm not embroidering, I love to spend time with my husband and two children, travel, watch lots of movies, or go camping.


Now I have the same passion for teaching others how to fall in love with embroidery, just like I did! I offer over 70 digital patterns, as well as a growing collection of kits. Come and stay awhile and see the wide range of embroidery-related products I offer; from patterns to customized embroidered hoop art, to jewelry and sewing supplies! 


Few things are as exciting to me as drawing thread through fabric. The feel of the fabric, the calming sound, and the satisfaction of watching something beautiful come to life from my own hands. It is very calming to my anxiety. You might find that hand embroidery brings as much peace to you as it does me!